Airlux Emotional Branding
Every brand should have an associated smell. Breathe in, buy more. The phrase scent marketing is def...
Airlux Emotional Branding
Every brand should have an associated smell. Breathe in, buy more. The phrase scent marketing is def...
Stacy Martin Follows Her Nose
As a rule, the French-British actress Stacy Martin eschews wearing fragrance while on set: “I try to...
A Relationship That’s Coming Up Roses
If something is creative, will it always be innovative? If it is innovative, is it also creative? At...
Can Dogs Smell Cancer?
Yes, dogs can smell cancer. They can even smell it “in situ”, or at stage zero.Let’s take a closer l...
Love literally goes through the nose!
Just follow your nose! The olfactory perception, our sense of smell, affects our whole life. Smells ...